TikTok for games. A scrollable feed of instantly playable games — no downloads, no waiting. Play, watch, create. A full creator economy for developers who want an audience, not an app store listing.
THE INSIGHT BEHIND IT
"People watch gameplay on social media but can't instantly play those games. That gap is the whole product."
What's here is a fraction of what's
actually in my head about this.
The gaming content revolution happened. Twitch, TikTok game clips, YouTube Shorts gameplay — the content exists. The engagement is massive. But the path from "I want to play that" to actually playing it is still broken.
Download the app. Create an account. Sit through a tutorial. Find the specific thing you saw. By then, you've already lost interest. You saw something for 8 seconds. You're not installing a 200MB app for it.
Meanwhile, indie developers suffer a discovery problem that App Store rankings and ASO keywords can't solve. Thousands of games release every month. Most reach almost no one — not because they're bad, but because the platform never surfaced them.
Mayrix inverts both problems simultaneously. The feed is the discovery mechanism. The game is the content. The platform is the distribution.
PROBLEM 1
Game discovery is broken. Players download large games before knowing if they'll enjoy them. Friction kills intent every time.
PROBLEM 2
Developers struggle with visibility. Most games never reach players — not because they're bad, but because the surface area for discovery is tiny.
PROBLEM 3
Gaming content is separated from gameplay. People watch on social media but can't instantly play those games.
Mayrix isn't a game library. It's a feed. You open it the same way you open TikTok — you swipe. But instead of videos, each card is a playable game running live in your browser via WebGL.
Each game is designed for 5–30 second sessions. You don't need to know the rules. You figure it out by playing. If it hooks you, you follow the creator, save the game, go deeper. If not — swipe.
VERTICAL SWIPE FEED
Each card is a live playable game — no loading screen, no tutorial. One tap puts you in control. Swipe up for next game. Swipe down for previous. Like, comment, share, add to favorites. Switch to full-screen mode where UI disappears and the game takes over completely.
GAMEPLAY CLIPS FEED
A separate vertical feed of gameplay clips — high scores, funny fails, speedruns, developer previews. Every clip has a "Play This Game" button that instantly starts the game without leaving the app. Automatically generated highlight clips from the best moments.
Developers upload Unity WebGL or HTML5 builds. Or they use Mayrix's in-app AI game builder — describe a game in text, AI builds it. Game templates for fast creation: endless runner, physics stack, sports mini-game, puzzle. Also: trending social media templates so creators can make games on current topics.
LEADERBOARDS + CHALLENGES
Global, daily, weekly, and friends leaderboards for every game. 1v1 score challenges via DM. Quick multiplayer formats — reaction battles, puzzle races. The competition layer lives in the feed.
App stores reward who pays for the top slot. Mayrix rewards who makes the most engaging game. Distribution is the platform. Every game is surfaced by the algorithm based on engagement — not who paid for an ad slot.
A solo dev with a genuinely fun 15-second mechanic can reach the same audience as a studio. That changes who can be a game developer.
STREAM 01 — ADS
Internal ad network (long-term goal). Early stage: third-party ads. Formats: interstitials, reward ads, playable ads, sponsored games. Creator gets 70% of ad revenue on their games.
STREAM 02 — CREATOR FUND
Platform-level fund distributed based on play time, engagement, and follower growth. Rewards consistent builders, not just viral moments.
STREAM 03 — IAP TOKEN
Platform currency. Players buy tokens to support creators directly, unlock premium levels, boost leaderboard positions. Creators can redeem tokens to INR. Players cannot — token stays in ecosystem.
AI GAME GENERATOR
User types a prompt — "Create a dinosaur jumping game" — and AI generates a playable game. Not a description. A game.
AI LEVEL GENERATOR
Automatically generates new levels for existing game templates. Infinite content from a single mechanic.
AI ASSET GENERATOR
Generate characters, backgrounds, sounds from a text prompt. Game assets without a design tool.
TEMPLATE LIBRARY
Flappy bird, endless runner, physics stack, shooting game, sports mini-game, puzzle — modify assets and publish. Including trending social topic templates so games feel culturally current.